Conceptual Design

The P.S Project

The project is a product of research into written communication methods, which focuses on examining the old physical tools versus their new digital replacements, as well as examining the way writing changes and evolves in the transition between the two worlds.

The project perpetuates and commemorates the periodic changes in the field of writing for the purpose of communication. This is done by presenting a series of keepsakes-gestures to a tool of common expressions in the world of analog communication, whose use has become redundant in the transition into the digital world – the P.S.

The P.S is composed of initials that are commonly used to add a note at the end of a letter. Writing a handwritten letter or using a typewriter to do so, do not allow for deletion and backspacing, and therefore a letter such as this is composed chronologically. When necessary, when there is something more to be said, this will be written at the end, under the initials P.S. Sometimes the acronym not only points to something that has been forgotten in the letter, but to a “by the way” that has the potential to shed more light on what has been written, to reveal a secret or to illuminate an aspect of the relationship between the sender and the recipient.

The acronyms P.S represent the words post scriptum.

The P.S, which originates from a practical need, is no longer necessary due to the endless possibilities for adding content to text in the digital world. In this project, the P.S is a symbol containing many values, functions, and methods, identified in the research phase, that become rare with the transition into digital communication.

As a final stage, ten letters were selected out of dozens of letters containing the P.S. Three-dimensional interpretations for each P.S were modeled in clean, contemporary lines and colors, hinting to our present world and placed in glass domes as capsules containing a world that is soon to be gone.


*Participated in Emerging Talents Program 2018, Presented by HAY, Atelier Clerici, Milan.

Magzine: editing – Sofia Pia, design – Giovanni Pezzato.


Photo Credit – Dor Kedmi